Although the user has been championed elsehwere, I think taking a holistic, iterative user centred approach is key to making a good website (as per the ISO standard 13407). This includes: 1. Defining the audiences and context of use. 2. Researching/defining user needs (using analytics, customer feedback, interviews, surveys, user testing on current site). 3. Designing the user experience based on user needs. 4. ...more »
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