Jargon and acronyms should be kept to the absolute minimum, or if they must exist, they should be metatagged with common english counterparts eg. Penalty Charge Notice should be crossindexed with parking fine and parking ticket.
Services that poke you when something of interest happens and help you sort something out when you are annoyed. Council websites should not be destinations/portals.
As a minimum: 1) Ensure Media/Press Centre link can be easily located on homepage 2) Media centre homepage should display an up-to-date list of the most recent press releases with date of publication. 3) Press releases should also be available to journalists via RSS and via registering for an email alert. 4) Provide archive of press releases by month and year. 5) Press releases should NOT be published as PDFs or Word ...more »
Don't have a citizen have to search for the often needed and relevant information they are interested in e.g. next bin collection. Allow them to personalize the site e.g. postcode on the BBC site brings local news and weather to the front page. Even better, allow this information to be mashed up on other sites e.g. iGoogle so the citizen doesn't have to go to the website to read this inforamtion!
Rich links (well-maintained) between "our" site and other local and national agencies' sites
Organisations should get e-newsletters working for them and the user:
- Make it easy for users to sign up from any page, get tailored info, manage subscriptions
- Actively engage the audience in consultations on that subject, user testing of those pages, growing the userbase etc