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Ask for testers from the community that will/do use the site. Go out and seek people with different technological and physical capabilites and needs and build up a strong and diverse user testing base for invaluable, direct, practical feedback.
Jargon and acronyms should be kept to the absolute minimum, or if they must exist, they should be metatagged with common english counterparts eg. Penalty Charge Notice should be crossindexed with parking fine and parking ticket.